You should be making wine, not spreadsheets.
Pruvea gives winery owners CFO-level financial analysis without hiring a CFO. Connect your books, ask questions, get answers grounded in your numbers.
You're already wearing too many hats.
Winemaker. Sales director. Marketing lead. Operations manager. And somehow you're supposed to be the CFO too—making million-dollar decisions between harvest and bottling.
You didn't start a winery to spend evenings in spreadsheets. But the numbers matter—and right now, you're piecing it together with a bookkeeper, an accountant, and a lot of guesswork.
Doesn't make sense until you hit $15M+ in revenue
Get a deck, then you're on your own until the next crisis
Million-dollar decisions with incomplete data and no sanity check
CFO expertise that understands wine
Connect your books, ask questions, get analysis grounded in your actual numbers.
Connect your books
Link QuickBooks in two clicks. Your accounts automatically map to wine industry categories—DTC, wholesale, wine club, tasting room.
Ask what's on your mind
"What's my winery worth?" "Can I afford the new barrel program?" "How does my DTC margin compare to benchmarks?"
Get real answers
Analysis from your actual P&L, compared against regional benchmarks. Specific enough to act on, not generic advice.
The financial clarity you've been missing
Six tools built specifically for how wineries actually work.
Know what you're worth
Valuation modeling based on comparable winery transactions in your region and production tier.
See cash coming and going
Forecast 3, 6, 12 months out. Built for wine's reality: harvest crunch, allocation timing, vintage aging.
Know which bottles make money
True margins by channel: DTC, wine club, wholesale, tasting room. Find where you're leaving money.
Understand your wine club
Member lifetime value by tier. Acquisition costs. Churn rates. The numbers to grow profitably.
See how you compare
Your metrics benchmarked against wineries in your region and production tier. Real data.
Track what's in barrel
Capital by vintage, varietal, and aging stage. Release timelines. Carrying cost visibility.
No data entry required
Pruvea connects directly to your books. Your numbers flow in automatically—no spreadsheet uploads, no manual entry, no extra work on your plate.
Automatic sync of P&L, balance sheet, and transactions
Analyze spreadsheets and docs in context
Coming based on customer demand
The Winery Succession Planning Playbook
A practical framework for founders thinking about their next chapter.
Thinking about your exit?
Most winery founders wait too long to plan their succession. This guide walks you through the key decisions—when to start, how to value your business, and what buyers actually look for.
Common questions
Get back to making wine
You started a winery to craft something great—not to spend nights wrestling spreadsheets. Join the waitlist for early access.
Waitlist members get: